... ..Bonny Sethi
My idea for a blog on a fashion designer came while attending Ayesha's wedding. I learnt that Bonny Sethi had designed clothes worn by many at the wedding including Ayesha, Viji, Gayathri and herself! The dresses were very striking and even to my untutored eyes it was clear that they enhanced the aura of the wearer! They were not outlandish like the ones we see sometimes in a fashion show.
A few examples of her designs.
While acquainted I had my opportunity to speak to her about her work in Goa at Aparna's wedding. I always look for something positive to write about India and Indians and it is not easy if you live in India and read the papers early in the morning. Luckily her story proved even better than I expected.
She was a very popular teacher in one of the International schools, even though she had studied to be a fashion designer and was independently running a fashion unit in India. Unfortunately there are very limited choices for well qualified women who come as dependents on their husbands' work visa to Thailand. We meet experienced doctors, engineers and lawyers who are unable to work.
After many years as a teacher, she took a bold decision in 2009 to start a company in Bangkok and follow her passion. Hired skilled tailors from India and got them work permits. She proudly says 'All very legit and the company pays taxes'. Very creditable to do this in a different country and working with the local rules and regulations.
I was told that one cannot just walk in to her boutique and tryout a dress and buy. You meet her by prior appointment. When I asked her why, Bonny said it works better that way. Gayathri confirms this as she spoke about her experience of getting clothes made by Bonny. They were colleagues at the international school. Gayathri says 'It is 'one-on-one' and personal. She sits down with you, tries to ascertain your likes, encourages you to try new things and it is a very interactive process'.
I also gathered that her clientele is largely expat Indian, even though she did design a dress for Coleen using Indian fabrics to attend the wedding in Goa. She uses authentic Indian fabrics and delves deep into our heritage for her creations.
Her first fashion show in Bangkok.
Bonny is on FB and also has a website which gives you an excellent idea about her work. Both are very well designed and tell us that essentially she celebrates all things Indian, the fabrics, the artistry and the originality of our ancient designs. You will enjoy browsing the sites.
Yes she also designs jewellery.